The Fulmen brand makes a strong comeback at Equip Auto with a new range of Heavy-Duty batteries and innovations dedicated to electric vehicles

• Launch of the updated Fulmen battery range for heavy-duty vehicles: GEL PRO, EFB PRO, SHD PRO, and HD PRO
• New smart and colorful label design for quick identification, plus a switch from grey to black battery casings to support easier recycling
• On-site xEV demonstrations and training sessions, with a focus on 12V batteries for electric vehicles
• Exide Technologies makes a notable return to Equip Auto 2025 with a newly formed France team

Exide Technologies, a leading provider of innovative and sustainable battery solutions for automotive and industrial applications, will showcase its latest innovations and expertise at the 50th edition of Equip Auto 2025 in Paris. The event will offer visitors an immersive experience into industry trends, cutting-edge battery technologies, and the evolving role of the 12V lead-acid battery in electrified vehicles (xEVs) and sustainable mobility.

From 14 to 18 October, Exide Technologies will welcome workshop professionals, distributors and industry enthusiasts to its stand GO33 in Hall 1 at Paris Expo, Porte de Versailles. The stand will serve as an interactive platform to explore key battery technologies and market trends. Visitors will have the opportunity to deepen their knowledge and gain practical insights to support business success, today and tomorrow.

New team, new energy, dynamic comeback
This return to the spotlight marks a new momentum for Exide Technologies Automotive France, which is presenting itself with a newly formed team, from sales and marketing to a dedicated trainer. The trainer’s mission is to support the upskilling of internal teams and ensure customer training on the latest battery technologies, as well as best practices for installation and maintenance.The team is supported by a dedicated trainer, who will lead internal skill development and provide customer training on the latest battery technologies, as well as best practices for installation and maintenance.

Streamlined range structure for clarity and performance
The company unveils a new structure for its commercial vehicle battery portfolio, designed to simplify product selection and enhance performance. The new line-up features four clearly defined product families, each distinguished by intuitive naming and smart, color-coded labelling by technology:

• Fulmen GEL PRO : Made for extreme cycling, featuring OE-grade VRLA gel technology, ideal for express delivery trucks and city buses.
• Fulmen EFB PRO : Engineered for extreme durability, with enhanced rechargeability and charge acceptance while offering the highest resistance to vibration.
• Fulmen SHD PRO : Maximum starting power, ideal for cold temperatures and for trucks, buses, or agricultural and construction vehicles with big engines.
• Fulmen HD PRO : Reliable power for standard use, covering nearly 100 % of the vehicle parc, including special types.

An interactive experience
In addition to discovering the new Fulmen Heavy-Duty battery range, visitors will be able to take part in the prize draw and engage with brand experts.

On Thursday, October 16, a dedicated training session on electrified vehicles (xEV) will be led by Exide France’s new trainer, offering a unique opportunity to deepen knowledge on the strategic role of 12V batteries in hybrid and electric vehicles.

A brand committed to the future
Exide Technologies reinforces its commitment to the Fulmen brand in France and to batteries that deliver both performance and sustainability. The switch from grey to black battery casings supports plastic recycling and aligns with circular economy principles and environmental impact reduction.

Discover the new Fulmen range from 14 to 18 Octobre 2025, at Stand N° G033 (Pavilion 1, Hall 1), meet the new team and take part in exclusive activities and training sessions.

For more information about Exide Technologies, visit Home | Exide