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News Release

Exide’s Marathon Enhanced Flooded Batteries (EFB) in North America Outperform AGM and Standard Flooded Batteries in New Third-Party Research Study

Milton, Georgia – (February 25, 2020) – Exide Technologies challenges conventional battery wisdom in the U.S. with the results of an in-depth analysis conducted by an independent third-party research company. This study evaluated the performance of the new Exide Marathon® EFB Battery technology against other battery technologies currently available in the North American replacement market, Standard Flooded and AGM (Absorbed Glass Mat).

Traditionally, battery performance is rated by CCA (Cold Cranking Amps), yet car manufacturers’ specified CCA requirements have substantially declined over the last 30 years. Conversely, the lighting, processing and sensing capabilities in today’s vehicles have...

Mike Judd

Mike Judd

Chief Operating Officer

Exide Technologies

There is a longstanding belief in the U.S. that AGM batteries are the only batteries that can be used in Start-Stop enabled vehicles and vehicles that require greater energy to power the electrification of today’s modern vehicles. This research challenges that belief and positions the capabilities of Exide EFB technology ahead of AGM in several key performance areas.

EFB Key Facts

  • Marathon EFB Outlasts AGM and SLI for Today’s Demanding Applications
  • Marathon EFB Yields Superior High Heat Tolerance


  • Marathon EFB Exceeds Mid-Depth Cycling Resilience to Power Modern Vehicles

  • Industry-leading Four-Year Warranty

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